50 min listen
028: “Why Marketers Suck At Sales Enablement...And How To Fix It”
028: “Why Marketers Suck At Sales Enablement...And How To Fix It”
ratings:
Length:
37 minutes
Released:
Oct 26, 2017
Format:
Podcast episode
Description
On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Steve Mayernick, Product Marketing Lead at Guru, a Philadelphia-based company re-inventing the way teams store and share internal knowledge / marketing assets. Steve is a veteran product marketer and sales enablement pro, having led fast rapidly growing sales and marketing teams, specifically in the data marketing and business intelligence fields. Throughout the pod, Collin and Steve take a step back from our regular in-the-trenches sales discussion to examine sales enablement – the process and function of arming salespeople with the tools they need to close. Highlights include: defining sales enablement (10:43), how to begin an effective sales enablement function (12:38), the various marketing assets sales enablement functions can produce (18:46), Steve’s battle cards (25:20), and how to operationalize a sales enablement function (34:18).
Released:
Oct 26, 2017
Format:
Podcast episode
Titles in the series (100)
002: Matt Amundson on the core principles of outbound sales: This week, Aaron Ross and Collin Stewart talk with Matt Amundson, VP of Sales Development and Field Marketing at Everstring, an innovative Bay Area company strengthening marketing and sales teams through an AI- and machine learning-focused platform. ... by The Predictable Revenue Podcast