39 min listen
347: What Founders Get Wrong About GTM Efforts with Kellen Casebeer
347: What Founders Get Wrong About GTM Efforts with Kellen Casebeer
ratings:
Length:
47 minutes
Released:
May 16, 2024
Format:
Podcast episode
Description
This conversation between Kellen Casebeer (Founder of The Deal Lab) and Collin Stewart highlights the strategic matrix approach. It shows how it operationalizes segmentation to adapt campaigns based on real-time feedback, enhancing engagement and conversion. This approach aligns marketing efforts with current market realities and emphasizes strategic agility and depth, which are crucial for sustained success in dynamic business environments. Highlights include: How to Break Out Segments for Go-to-Market? (3:02), Where are you today? Vs. Where do you want to be tomorrow? (07:34), Is the Market Wrong? Or is My Product Not Resonating with It? (11:12), The Market-Fit Matrix (22:34), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching
Released:
May 16, 2024
Format:
Podcast episode
Titles in the series (100)
003: How Terrance Kwok uses video in his outbound campaigns: In this instalment of the Predictable Revenue podcast, Aaron Ross and Collin Stewart dive deep into the emerging world of video sales development with Terrance Kwok. Terrance is the Sales Development Manager at Vidyard, a Toronto-area company working... by The Predictable Revenue Podcast