On this edition of The Predictable Revenue podcast, hosts Collin Stewart and Aaron Ross welcome San Francisco-based product expert, sales guy, mentor, investor and analyst Pete Kazanjy. Pete is a veteran entrepreneur and early stage go-to-market expert, with experience leading small and large sales teams, heading up product marketing teams and, of course, founding companies. Pete has done, and continues to do, it all. Throughout the pod, Collin, Aaron and Pete take a detailed look at the importance of product management, and its critical influence on early stage sales growth. Highlights include: the importance of of knowing your ideal customer profile and selling value (8:23), developing a sales narrative (12:46), doing customer research (18:44), and understanding the stages along the way to sales maturity (22:00).