This episode of the MediaBooks Podcast discusses innovative ways accounting firms can build a compelling online presence without sharing sensitive client information. Kristan shares insights from following the IRS's engaging Instagram account, highlighting its use of humor and current events to create relatable content. The podcast then shifts to explore portfolio alternatives for accounting firms, stressing the importance of showcasing work while respecting client privacy. Methods discussed include gathering and displaying testimonials, particularly on Google Business for SEO benefits; crafting detailed case studies with client permission; and creating demo portfolios to illustrate potential work outcomes.

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00:00 Preview and Intro
01:11 Unlocking the Secrets of the IRS Instagram: A Creative Masterclass
02:00 Welcome to the Media Books Podcast: Exploring Portfolio Alternatives for Accounting Firms
02:30 The IRS Instagram Strategy: Engaging Content Beyond Boring Tax Talks
08:28 Personal Update: Back in the States and Embracing New Beginnings
10:33 Innovative Portfolio Ideas for Accounting Firms: Beyond the Basics
11:29 Maximizing Credibility with Testimonials and Case Studies
19:57 Creating a Demo Portfolio: Showcasing Your Expertise in Action