48 min listen
785. How a Field Marketer Thinks About Sales & Marketing
785. How a Field Marketer Thinks About Sales & Marketing
ratings:
Length:
59 minutes
Released:
Feb 3, 2021
Format:
Podcast episode
Description
How good is your marketing organization's relationship with sales?
Are your teams siloed and rarely communicate?
If you’re a field marketer, the answer is a resounding no.
In this Takeover episode, host Casey Cheshire speaks with Nick Bennett, Director of Field Marketing at Logz.io, about what makes a field marketer tick.
What we talked about:
- What field marketing is and why it’s important
- Why marketing needs to step into sales shoes to do their job better
- Why modern marketing focuses on the full buyer’s journey
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Are your teams siloed and rarely communicate?
If you’re a field marketer, the answer is a resounding no.
In this Takeover episode, host Casey Cheshire speaks with Nick Bennett, Director of Field Marketing at Logz.io, about what makes a field marketer tick.
What we talked about:
- What field marketing is and why it’s important
- Why marketing needs to step into sales shoes to do their job better
- Why modern marketing focuses on the full buyer’s journey
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Released:
Feb 3, 2021
Format:
Podcast episode
Titles in the series (100)
723. In an Era of Infinite Competition, Experience Is Everything: <p><span style="font-weight: 400;">Companies have been saying they are focused on customer experience for years.</span></p> <p><span style="font-weight: 400;">For most… it hasn’t exactly been true.</span></p> <p><span style="font-weight: 400;">But thes... by Move: The Go To Market Podcast