Oil and vinegar. Cats and dogs. Sales and marketing.Often, it seems like sales and marketing alignment is about as likely as catching a leprechaun, but it is possible. And companies that pull it off are guaranteed to find a pot of gold. In this episode from B2BSMX, Jay Tuel, Sales Development, and Brian Finnerty, VP Growth Marketing, at Demandbase, help you understand how to achieve that mythical alignment in your organization.They discuss:Why alignment starts by focusing on pipeline and revenueHow to communication and accountabilityHow to get sales and marketing to really understand your ICP How to build a playbook for repeatable processesThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.