This time, Ryan tells you how to harness the fear we all have regarding the unfulfilled solutions in our lives, and how to use it positively to impact your sales!
KEY TAKEAWAYS

Look at what you're selling and identify whether its a vitamin (nice to have) or a painkiller (a solution to the pain you might be experiencing).
People are four times more likely to move away from pain than they are towards pleasure. Sometimes the offering we have is far more attractive if it solves a pain point.
Fear of missing out drives people to want to be a part of something. This is achieved by companies through careful offerings that always seem limited.

BEST MOMENTS
'Are you selling vitamins or painkillers?'
'Emotion is what drives action'
'This is to be used for good'
VALUABLE RESOURCES
The Scale Up Show - https://omny.fm/shows/the-scale-up-show  
Apply for a Revenue Growth Consulting Session With Ryan Staley - https://www.scalerevenue.io/4-schedule-page1611678914248  
ABOUT THE SHOW
How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Microacquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
This is where Scaling and Sales are made simple in 25 minutes or less.
ABOUT THE HOST
Ryan is a Founder, Podcast Host, Speaker, Loving Father, Husband and Dog Dad. He is a 18x award winner and grew a business unit from 0-$30M in Annual Recurring Revenue while he adding $30M in capital revenue in less than 6 years.  He did this all with only 4 sales people and without demand generation. 
Whether you are a new Founder,  VP or CEO who is already generating  6, 7 or even multiple 8 figures annually, you are going to gain knowledge about sales you didn’t know existed.
CONTACT METHOD
Ryan Staley - https://ryanstaley.io/podcast/
LinkedIn - https://www.linkedin.com/in/ryan-staley/
Facebook - https://www.facebook.com/ryanstaleysalesSaas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsSee omnystudio.com/listener for privacy information.