81 min listen
213 - The 5 Components of Positioning You Need to Address | April Dunford
213 - The 5 Components of Positioning You Need to Address | April Dunford
ratings:
Length:
36 minutes
Released:
Nov 14, 2021
Format:
Podcast episode
Description
Positioning is the foundation on which your business is built. But most business leaders don't fully understand what good positioning is, let alone how to execute it successfully. In this episode, Chris talks one-on-one with April Dunford, widely regarded as one of the top minds on the subject matter. April goes through her 5 components of positioning that every organization needs to address including competitive alternatives, differentiated capabilities, value, segmentation, and market category.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Nov 14, 2021
Format:
Podcast episode
Titles in the series (100)
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03 by B2B Revenue Vitals