32 min listen
Bonus Episode: You Don’t Have a Marketing Problem, You Have a Go to Market Problem
Bonus Episode: You Don’t Have a Marketing Problem, You Have a Go to Market Problem
ratings:
Length:
28 minutes
Released:
Oct 18, 2021
Format:
Podcast episode
Description
Most companies just don’t get it.The most successful companies are built on strong go-to-market teams. It’s time to stop assuming it’s a marketing problem and get to the root: Your CEO owning go-to-market. And our guest today is courageous enough to walk us through it with insight from his new book. Rowan Noronha, VP Product Marketing and Founder at Product Marketing Community, Megan Heuer, VP Strategic Initiatives at Winning by Design, Sangram Vajre, Chief Evangelist at Terminus, discuss the questions and stages every company should be aware of in regards to their go-to-market strategy. What we discussed:Understanding why great companies failThe MOVE framework and its 4 questionsKnowing who owns go-to-marketCheck out this additional resource mentioned during the episode: MOVE: The 4 Question Go-To-Market Framework By Sangram VajreThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.
Released:
Oct 18, 2021
Format:
Podcast episode
Titles in the series (100)
727. Megadeals: How Are Multi-Billion Dollar Deals Done & What Can The Rest Of Us Learn From It: <p><span style="font-weight: 400;">It can be difficult to know where to start with navigating a megadeal. You’re handling billions of dollars and an entire ecosystem of organizations and people.</span></p> <p><span style="font-weight: 400;">Fortunately... by Move: The Go To Market Podcast