41 min listen
Why Social Media Is an Essential Tool for Business Executives With Lina Duque (GMT143)
Why Social Media Is an Essential Tool for Business Executives With Lina Duque (GMT143)
ratings:
Length:
46 minutes
Released:
Jul 6, 2021
Format:
Podcast episode
Description
For large enterprise organizations, the idea of executive leaders being more active on social media can be a bit intimidating. Would it do more harm than good?
But, the data has continued to show the risks of not having leadership on social media. 77% of consumers would rather purchase from a company where executives are active on social media.
In episode 143, you’ll learn from Lina Duque, a social media strategist, university lecturer, and international speaker.
1. The value of having business leaders on social media
2. The three steps to building influence online
3. Common social media mistakes
But, the data has continued to show the risks of not having leadership on social media. 77% of consumers would rather purchase from a company where executives are active on social media.
In episode 143, you’ll learn from Lina Duque, a social media strategist, university lecturer, and international speaker.
1. The value of having business leaders on social media
2. The three steps to building influence online
3. Common social media mistakes
Released:
Jul 6, 2021
Format:
Podcast episode
Titles in the series (100)
GMT005 Cristian Contreras - Head of Growth at HeyOrca by Growth Marketing Today