In part two of our recording with Wayne Duan, VP of ecommerce with Constellation Brands, we dive head-first into the deep-end of digital strategy. What is search engine optimization and how can beverage companies make SEO work for them? How can small organizations thrive in a world of big data? And how can marketing teams and product development teams use data to supercharge performance? We answer all this and more in this week’s episode. In addition to our fantastic guest, this episode features the classic  Rabobank lineup:  Stephen Rannekleiv – Global Strategist, Jim Watson – senior analyst, and Bourcard Nesin – Associate Analyst.