26 min listen
How AB InBev’s E-commerce Team Wants To Bring Sales and Marketing Teams Together
How AB InBev’s E-commerce Team Wants To Bring Sales and Marketing Teams Together
ratings:
Length:
38 minutes
Released:
Oct 4, 2022
Format:
Podcast episode
Description
E-commerce and digital marketing are blurring the lines between sales and marketing, but sales and marketing teams don’t always get along. Carolyn Brown, Head of Commerce Marketing at AB InBev, and Rebecca Christiansen, AB InBev’s Director of eCommerce, see this as an opportunity to help their sales and marketing teams better understand each other and increase collaboration, setting up the world’s largest brewer for success in the digital age.
Released:
Oct 4, 2022
Format:
Podcast episode
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