26 min listen
What Do Young People Want? Feat. Beatbox Beverages
What Do Young People Want? Feat. Beatbox Beverages
ratings:
Length:
54 minutes
Released:
Feb 13, 2023
Format:
Podcast episode
Description
At Liquid Assets, we take pride in avoiding “how-I-built-this” stories. But once in a while, a brand comes along whose path to success is so unique, so unexpected, that the best and most insightful question you can ask is: “How?” Beatbox Beverages is one of those companies. Cofounders Aimy Steadman (COO) and Brad Shultz (CMO) share the origins of the brand, how they stay connected to young 21+ consumers, how they leverage beer distributors to get more attention and find the right accounts, and why they talk sustainability to the trade and not consumers.
Released:
Feb 13, 2023
Format:
Podcast episode
Titles in the series (100)
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