This week, we welcome two guests from Chicago-based startup Provi to discuss ways in which e-commerce could change the distribution of alcohol. Open e-commerce platforms like Amazon have reshaped the consumer shopping experience, but the concept of an open marketplace like Provi is new in the USD 160bn world of beverage alcohol distribution. Provi VP Nathan Mansperger and Founder & CEO Taylor Katzmann help us explore how the broader shift towards digitization could impact marketing, data, and day-to-day operations in the three-tier system.