This is episode 271. Read the complete transcript on the Sales Game Changers Podcast website. JOHN'S TIP TO EMERGING SALES LEADERS: "Speak directly to your customers every day. I didn't say text, I didn't say email, speak to them. Get on the phone and talk to individuals because it's very easy to get caught up in thing like strategy sessions, building tools, being in meetings, managing up, explaining the situation to leadership and to ownership. You're going to really understand what you need to do and what your path is if you continually talk to customers on a daily basis - and I mean that if you're SVP of the largest sales organization in the world or if you're a junior salesperson just starting out. Make sure that you're talking to customers specifically on a daily basis."