Finding success as a Thought Leader can be difficult if you are unable to get your message out to your audience. Whether you are looking to book more speaking engagements, launch a new book, or start a podcast hiring a PR firm can help you fast track your success. Our guest Sarah Wilson is the Founder of Pop Communication a firm excelling at book launch management, public relations, speaker management and more! Sarah has valuable advice on what you should be asking a PR firm before signing on with them. We discuss why the customization of services is ideal, how you can discover the modality that will work best for you, and what expectations you need to set when launching a book. If you want your book to stand out in the crowd but need help finding a strategy Thought Leadership Leverage can help you.