Shannon Lohr, Founder, and CEO of Factory45 helps her clients navigate the complexities involved in getting a sustainable clothing brand off the ground. What does this have to do with nonprofits? Well, her pragmatic advice applies to nonprofits too - everything from keeping your mindset right to how to prioritize the right brand and launch activities. We get into the nitty-gritty about things like content polishing, logo massaging, and font swapping that often keep us stuck from being more visible when we need to be focused on getting in front of our audience. Shannon and I share thoughts on the importance of knowing your own value and how to build confidence so you show up with that value in mind to all of your engagements. Enjoy this lively conversation with a woman who has carved out a unique coaching niche and is here with concrete marketing, sales, and other elements to consider as you look at ways to partner with, support, or start up a brand.