Join Lori and her guest, Taylor Shanklin, as they discuss how branding is crucial to the success of any philanthropic endeavor. Taylor is the CEO and founder of Barlele, which specializes in branding and marketing strategy. She discusses understanding your audience and leading with kindness. Stay tuned!   Here are the things to expect in this episode: Taylor's path to realizing her passion for branding The impact of branding on nonprofit organizations Understanding your audience’s perspective and aspirations Leading with kindness And much more!   About Taylor Shanklin:   An accomplished and energetic marketing leader with a solid history of achievement in leading teams, corporate marketing, product marketing, and growth strategy. I lead with agile marketing processes and a scrappy roll-up-your-sleeves attitude. My Clifton Strengths Finder test results say I'm a futurist. Areas of expertise include strategic growth planning, branding, podcasting, video marketing, collaboration with product teams, and building creative, curious, and happy marketing teams.   Connect with Taylor! LinkedIn: https://www.linkedin.com/in/tshank/ Barlele: https://www.barlele.com/ Instagram: https://www.instagram.com/taylorshanklin/   Connect with Lori Kranczer! Website: https://linkphilanthropic.com Email: info@linkphilanthropic.com