In this week’s episode of the SIMPLE brand podcast, I talk with Nick Webb, author of One Step Ahead: How To Dominate Your Market With Innovation Leadership!  Nick is a world-renowned Strategist, Futurist, Bestselling Author, and one of the top keynote speakers in the world.Nick was on the SIMPLE brand podcast back in episode 74 talking about What Customers Hate.This time he’s back to talk about lessons from his latest book - One Step Ahead: How To Dominate Your Market With Innovation Leadership.In today’s hypercompetitive environment, the difference between winning and losing really isn’t that big of a gap. It’s actually pretty small. It’s like a race, where the fastest runner who crosses the finish line can be just One Step Ahead.Some of the topics we discuss include:How to stay one step ahead in your leadershipWhy your individual leadership is important in setting your team’s paceWhy surveys and promoter scores are worth very littleThe correlation between a brand’s Glassdoor ratings and Yelp and Google ratingsThe three things your employees need from you and your organizationTaking action from employee feedback builds your credibility Any customer experience initiative must be tied with an employee experience initiativeThe four behaviors that help leaders stay one step aheadRESOURCES FROM THIS EPISODE:SIMPLE brand  episode #74 - Nick Webb - What Customers HateNick’s Consulting site - Leader LogicNick’s speaking siteNick’s book - One Step Ahead: How To Dominate Your Market With Innovation LeadershipNick’s book - What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business