In this episode, we’re bringing you a conversation from The Authority Podcast, part of the Be Podcast Network.  Today’s guest is international best-selling author and business leader Mark Miller, Vice President of High Performance Leadership for Chick-Fil-A.  Culture Rules: The Leader's Guide to Creating the Ultimate Competitive Advantage is Mark’s 11th book. He currently has over one million books in print in more than twenty-five languages. Ross and Mark discuss: 71% of U.S. leaders believe culture is their #1 most powerful tool to drive performance, but enhancing culture ranks low on their priority list — why the gap? First move: decide and declare what you're trying to create. Culture needs to be explicit.  The 3 Culture Rules: Aspire, Amplify, Adapt What does culture mean to your customers? Microsoft CEO Satya Nadella wanted to shift the company from being “know-it-alls” to “learn-it-alls” — what did Mark learn while working on the book? The “magic circle” of game design and how it explains culture.  What Mark learned about innovation and purpose.  Measuring culture Culture Rules is now available for purchase, with a number of bonuses available for individual and bulk orders. Learn about them here: https://www.leadeveryday.com  The Authority is a weekly podcast featuring interviews with leading authors from the education world and beyond. Host Ross Romano, a leadership coach, storytelling strategist and edtech advisor, draws out their invaluable insights on leadership, culture-building, transformation, and student & educator success. Subscribe to The Authority: Apple: https://apple.co/3ePnTea  Spotify: https://spoti.fi/3JxkyeX  RSS: https://feeds.libsyn.com/425789/rss  Connect on social media: Mark Miller is a business leader, best-selling author, and communicator. He began writing almost twenty years ago, and with over one million books in print in more than twenty-five languages, Mark’s global impact continues to grow. Connect with him: https://www.linkedin.com/in/highperformanceleaders/  https://twitter.com/MarkMillerLeads  Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a consulting firm that helps organizations and high-performing leaders in the K-12 education