By the end of this episode, you’ll know what brand activation is and why modern brands are using this strategy to create memorable engagements.

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First, you’ll discover exactly what brand activation is and how aims to pull customers from their everyday routine to generate real attention.

Next, you’ll learn why brand activation is so important and how engaging interactions can remind customers that the brand is real as is their relationship with it.

Next we’ll look at two very different brand activation and experiential marketing campaigns from two beverage brands in Red Bull and Lipton.

Finally, you’ll learn about the overarching goal of brand activation, what it aims to achieve and the benefits from executing an effective activation campaign.

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