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066 | How To Name Your Brand

066 | How To Name Your Brand

FromBrand Master Podcast


066 | How To Name Your Brand

FromBrand Master Podcast

ratings:
Length:
9 minutes
Released:
Feb 23, 2021
Format:
Podcast episode

Description

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business or product to land in the mind of your audience.

? Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them.

Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.

Then, we’ll uncover the detail behind the simple 7-Step Strategic Brand Naming Process.

Step 1: Know Your Audience
Step 2: Know Your Positioning Strategy
Step 3: Gather Positional Keywords
Step 4: Merge, Morph & Make Believe
Step 5: Quality Selection
Step 6: Check Availability
Step 7: Apply In The Real World

Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business].

For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Released:
Feb 23, 2021
Format:
Podcast episode

Titles in the series (100)

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com