By the end of this episode, you’ll have a step-by-step process to create a brand activation strategy and campaign.

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Fist you’ll learn what brand activation is and why you would condsider creating an activation campaign for your brand.

Then, using the brand activation process and methods, you’ll learn the steps you need to follow to create brand activation activities, events and campaigns for your brand.

Whether you’re creating a digital brand activation campaign, defining your brand activation budget or simply developing your brand activation brief, these steps will get your brand activated.

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