By the end of this episode, you’ll have a 5-step roadmap you can follow to build your expertise in the field of branding.

? Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, we’ll discuss the importance and difficulty of positioning and why most fall at the first hurdle.

Next, you’ll discover the importance of expertise and how learning your craft makes you better at what you do, more efficient and more in-demand.

Then, we’ll discuss the benefits of acquiring deep expertise including becoming more relevant, trustworthy, knowledgeable, competitive and profitable.

Next we’ll uncover why generalists outnumber experts including how easy it is to generalise and how difficult it is to pick a specialisation and acquire the required level of expertise.

Then, you’ll learn how to become an expert in your niche with this simple 5-step process

For more brand strategy resources and downloads visit https://brandmasteracademy.com/