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    Technology Intelligence Data-Driven Decision-Making -- Elizabeth Cholawsky // HG Insights

    Technology Intelligence Data-Driven Decision-Making -- Elizabeth Cholawsky // HG Insights

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Technology Intelligence Data-Driven Decision-Making -- Elizabeth Cholawsky // HG Insights

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    14 minutes
    Released:
    Jul 24, 2023
    Format:
    Podcast episode

    Description

    Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic based data-driven decision-making. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Jul 24, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.