Jason Zintak, CEO of 6Sense, discusses the importance of leveraging data and AI in sales and marketing. He explains how 6Sense's product and ideal customer profile have evolved. He highlights the value of partnerships for GTM and the essential qualities of a sales leader. Elevate your sales game with the JB Sales Membership that includes monthly live training by John Barrows, interactive workshops, insightful AMAs, and unlimited access to our comprehensive on-demand library. Certifications included! Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: bit.ly/JBMembershipConnect with Russell on LinkedIn: https://www.linkedin.com/in/russellbradleycook/Visit the HubSpot Website: https://www.hubspot.com/Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonzintak/Check out the 6Sense website: https://6sense.com/