Host Russell Bradley-Cook, Senior App Partner Manager at Hubspot sits down with guest Doug Winter, CEO and Co-Founder of Seismic, a leading sales enablement company. As an Engineer turned Entrepreneur, Winter shares his insights on the importance of partnerships for efficiency in the go-to-market motion, discusses the phases of a company's sales enablement journey and touches on the potential of AI in sales and marketing.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: bit.ly/JBMembershipConnect with Doug on LinkedIn: https://www.linkedin.com/in/doug-winter/Doug’s Twitter/X: https://twitter.com/SeismicJDWVisit the Seismic Website: https://seismic.com/Seismic Twitter/X: https://twitter.com/SeismicSoftwareSeismic Instagram: https://instagram.com/seismicsoftwareSeismic YouTube: https://www.youtube.com/user/seismicsoftwareConnect with Russell on LinkedIn: https://www.linkedin.com/in/russellbradleycook/Visit the HubSpot Website: https://www.hubspot.com/