In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.In this episode we discuss:Is greater regulation needed in the field of influencer marketing?Did influencer marketing exist 100 years ago?What is influencer marketing strategy?What are the components that should feature in an influencer marketing strategy?When's a good time to collaborate with micro influencers?Gordon's favourite b2b influencer marketing examplesGordon's recommended influencer marketing softwareReferenced in this episode:Gordon's book, 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing': https://amzn.to/3eHsmMC https://www.thebcma.info/https://membershipworld.co.uk/the-social-ceo-index-report/ https://hypeauditor.com/ https://influencity.com/ https://www.takoomi.com/https://www.thecornerlondon.com/CONNECT WITH GORDONGordon on LinkedIn: https://uk.linkedin.com/in/gordonglenister-influencermarketing-membership-speakerGordon's website: https://gordonglenister.com/Gordon on Twitter: https://twitter.com/gordonglenisterGordon on Instagram: https://www.instagram.com/gordonglenister/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility See acast.com/privacy for privacy and opt-out information.