Jason Bay, the founder and CEO of Outbound Squad, is a seasoned sales professional with a wealth of experience in coaching and training both sales teams and individuals. We discuss the current state of sales coaching and the impact of artificial intelligence (AI) on the industry. Jason, like many others, believes that AI will have a significant short-term impact, particularly in coaching. He highlights that managers often struggle to provide adequate coaching due to time constraints, and existing tools require extensive analysis and coaching time.We also explore the importance of fundamental skills in sales training and the need for organizations to invest more in training frontline leaders. Jason shares tactical tips on engaging with executives, de-risking purchases, and reverse engineering lost deals. Additionally, we discuss the power of the upfront contract and the art of having uncomfortable conversations in business deals.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Connect with Jason on LInkedIn: https://www.linkedin.com/in/jasondbay/Check out Jason's Website: https://outboundsquad.com/Join the FREE objection handling course at https://hubs.la/Q01-06Bk0 or the cold calling course: https://hubs.la/Q01PL1Dm0