89 min listen
How to use metrics to understand your audience and sell subscriptions
How to use metrics to understand your audience and sell subscriptions
ratings:
Length:
23 minutes
Released:
Jun 3, 2021
Format:
Podcast episode
Description
In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions.
Guest: Sophie Ho is the News Analytics Assignment Editor at the Washington Post
Host: Federica Cherubini is the Head of Leadership Development at the Reuters Institute
For more information see the podcast webpage: https://reutersinstitute.politics.ox.ac.uk/risj-review/our-podcast-how-use-metrics-understand-your-audience-and-sell-subscriptions
Guest: Sophie Ho is the News Analytics Assignment Editor at the Washington Post
Host: Federica Cherubini is the Head of Leadership Development at the Reuters Institute
For more information see the podcast webpage: https://reutersinstitute.politics.ox.ac.uk/risj-review/our-podcast-how-use-metrics-understand-your-audience-and-sell-subscriptions
Released:
Jun 3, 2021
Format:
Podcast episode
Titles in the series (100)
The Reconstruction of American Journalism: A lecture delivered by Michael Schudson, author of the 2009 report of the same title, on the state of American journalism, The report proposes new steps to support quality public affairs reporting. by Reuters Institute for the Study of Journalism