28 min listen
90) #ExponentialInsights: Digital Growth Rocket Fuel: 7 Steps to a Content-First Business
90) #ExponentialInsights: Digital Growth Rocket Fuel: 7 Steps to a Content-First Business
ratings:
Length:
46 minutes
Released:
May 10, 2021
Format:
Podcast episode
Description
Content is the fuel in your digital growth engine.
If you maximize your content, then you maximize your future digital growth potential.
In this episode, I speak with Joe Pulizzi, Founder at The Tilt and Author of Content Inc., and he shares his step-by-step approach to crafting the highest-octane content around.
What we talked about:
- Why it’s more important to build an audience than a product
- Why you need to start simple and then expand
- The 7 steps to crafting high-octane content
- Why every financial brand is a publisher, whether they know it or not
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
If you maximize your content, then you maximize your future digital growth potential.
In this episode, I speak with Joe Pulizzi, Founder at The Tilt and Author of Content Inc., and he shares his step-by-step approach to crafting the highest-octane content around.
What we talked about:
- Why it’s more important to build an audience than a product
- Why you need to start simple and then expand
- The 7 steps to crafting high-octane content
- Why every financial brand is a publisher, whether they know it or not
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
May 10, 2021
Format:
Podcast episode
Titles in the series (100)
18) #ByTheBook: Lessons from a Digitally-Disrupted Music Industry: Some of you are old enough to remember CDs, right? You know, those $15 frisbees we used to get music on? Well, your financial brand can learn a lot from their decline. In today’s By the Book episode, I take a look at the 3 Ds of digital disruption and... by Banking on Digital Growth