Vik Harrison, Co-founder of “Charity Water”, and founder of “Mission Critical”,a course platform that teaches rising nonprofits the essential marketing and fundraising skills to accelerate growth, dropped some marketing gems on today’s episode. As a veteran in nonprofit marketing, Viktoria explains why it is so important for nonprofits to create content, shares key factors of locking in monthly donors and why nonprofit leaders should show up on camera more often. Vik also gives us insight on her new course “Critical Mass:A modern marketing course for the rising nonprofit. Are you in a creative slump and need to be reinspired? This episode is all the inspiration you need!__Welcome to the Plywood Podcast: Real talk for social entrepreneurs and nonprofit leaders.Plywood is a nonprofit in Atlanta leading a community of startups doing good. Over the past 12 years, we have worked with over 1000 startup founders and nonprofit leaders wrestling with the tensions of starting, growing, and sustaining.Think of The Plywood Podcast as a kitchen table conversation debating the pros and woes of running a business and sustaining a nonprofit. We dive into building business plans, sustaining relationships (personal and professional), diversity, equity, and inclusion in the workplace, forming values while being a part of true cultural change for good, and so much more.Learn more about Plywood at PlywoodPeople.com