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Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)

Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)

FromGrowth Marketing Today


Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)

FromGrowth Marketing Today

ratings:
Length:
59 minutes
Released:
Jan 12, 2021
Format:
Podcast episode

Description

A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.

In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups.

Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
Released:
Jan 12, 2021
Format:
Podcast episode

Titles in the series (100)

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company. Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.