Colin Shaw is the founder of Beyond Philosophy LLC, a customer experience company that has been recognized by the Financial Times as 'one of the leading management consultancies for the last four years in a row.

Colin Shaw is an original pioneer of 'Customer Experience.' LinkedIn has recognized him as one of the 'World's Top 150 Business Influencers'. He has written seven best-selling books on Customer Experience.

Colin is also the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 5% of all podcasts by BuzzSprout.

In this episode, he shares how we can create delightful experiences for businesses that drive growth. Insights he shares include:

The four areas we need to understand and have a handle on in order to improve the customer experienceWhy asking customers what they want or need isn't a good idea and what to do insteadHow to build relationships to further customer experienceHow to take a data-driven approach to improve the customer experienceHow to get the customer experience insights you needHow to determine the emotions experiences evoke in customersHow to best utilize insights and data to improve the customer experienceand much much more ...