66 min listen
49 - Demand Gen for Sales Leaders | Richard Harris
49 - Demand Gen for Sales Leaders | Richard Harris
ratings:
Length:
52 minutes
Released:
Aug 22, 2020
Format:
Podcast episode
Description
Richard Harris, Founder of The Harris Consulting Group, came on the State of Demand Gen podcast today. We covered:
What parallels appear in both the sales and marketing worlds;
How measuring the things that don’t matter and don’t map to business results affects the sales org;
What questions should a sales leader be asking to understand demand gen better; and
Where the CRO role fits in the org chart.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
What parallels appear in both the sales and marketing worlds;
How measuring the things that don’t matter and don’t map to business results affects the sales org;
What questions should a sales leader be asking to understand demand gen better; and
Where the CRO role fits in the org chart.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
Released:
Aug 22, 2020
Format:
Podcast episode
Titles in the series (100)
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02 by B2B Revenue Vitals