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Leveraging Thought Leadership | Richard Citrin & Michael Couch | 239

Leveraging Thought Leadership | Richard Citrin & Michael Couch | 239

FromLeveraging Thought Leadership


Leveraging Thought Leadership | Richard Citrin & Michael Couch | 239

FromLeveraging Thought Leadership

ratings:
Length:
21 minutes
Released:
Jul 16, 2020
Format:
Podcast episode

Description

Today we have a special episode with two guests! Richard Citrin is the president of Citrin Consulting, author of The Resilience Advantage, an international consultant, leadership coach, and organizational psychologist.  Michael Couch is the president of Michael Couch and Associates with 30 years of experience as an internal organization effectiveness consultant combined with Business Unit P&L and Operations Management experience.  Together they co-authored the book Strategy Driven Leadership.   Richard and Michael tell us how they came together to write the book to find matching their background and experience was beneficial to their clients and each other.  We learn how they divided the writing duties, had multiple publishers interested, and why they chose their publisher they did.  During the interview, we explore their goals, expectations, and the effects of getting their book on the market had on their consulting.   Three Key Takeaways: How thought leaders can come together to co-author a book. What thought leaders should ask their publisher before signing with them. What thought leaders can expect from a publisher in terms of marketing and sales support.
Released:
Jul 16, 2020
Format:
Podcast episode

Titles in the series (100)

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership. Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics. Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf. Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.