36 min listen
Growth - Harnessing Creative Data and Video To Drive Advertising Performance
Growth - Harnessing Creative Data and Video To Drive Advertising Performance
ratings:
Length:
30 minutes
Released:
Oct 26, 2021
Format:
Podcast episode
Description
This episode of the Business, Innovation and Technology podcast focuses on creative intelligence and video marketing. Podcast host Jordan Rogers-Smith is joined by Alex Collmer, Founder and CEO of VidMob; Emily Rose, Client Partner for Digital Disruptors at Facebook; and Alastair Cotterill, Global Creative Product Lead at WhatsApp. The guests discuss why even established brands should be thinking about video. Customers increasingly prefer video content, and businesses can tell more complex stories through video. New technology platforms like VidMob help by making it easier for businesses of all sizes to produce quality videos, deploy campaigns, and measure and adjust rapidly. Alex explains how VidMob’s technologies analyze videos frame-by-frame to better understand the why behind marketing performance. You’ll learn the basics of what makes a good video, how video can fit into the total brand experience, and why data drives creative agility. After you listen, connect with podcast host Jordan Rogers-Smith and guests Alex Collmer, Alastair Cotterill, and Emily Rose on LinkedIn. Visit VidMob.com to learn more about their creative intelligence platform. Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
Released:
Oct 26, 2021
Format:
Podcast episode
Titles in the series (57)
Leadership - Life at the Crossroad of Business and Engineering: With Matthew Sinclair of Boston Consulting Group & Jean Marie Ferdègue of Facebook by Meta Business, Innovation and Technology Podcast