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    The AR Revolution in Advertising with Luke Hurd at VMLY&R

    The AR Revolution in Advertising with Luke Hurd at VMLY&R

    FromMeta Business, Innovation and Technology Podcast

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    The AR Revolution in Advertising with Luke Hurd at VMLY&R

    FromMeta Business, Innovation and Technology Podcast

    ratings:
    Length:
    29 minutes
    Released:
    Aug 2, 2023
    Format:
    Podcast episode

    Description

    On today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers.   We talk about:   - What exactly is AR? - How can people discover and use AR? - How AR storytelling has evolved. - The importance of interaction when it comes to AR. - Using Instagram Reels in storytelling.   Resources mentioned: Instagram Reels Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.    #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  
    Released:
    Aug 2, 2023
    Format:
    Podcast episode

    Titles in the series (57)

    Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.