Our guest this week is Nick Jordon, founder and CEO of Narrative. Narrative is a category creating company that has redefined data commerce by helping organizations acquire and monetize data more efficiently. In this talk, we deep dived into data monetization, from common use cases to marketplace pricing mechanisms and data quality assurance. We also explored how large, mature companies can monetize data from customer interactions with their products to improve margins. Key Questions: What are the buyer and seller  dynamics of a data marketplace?  Which use cases are mature today, and which are being tested? How are prices and purchase rules set rules on the platform, and by whom? What is the process to guarantee data ownership and accuracy?