“When people ask me what marketing is, I say it's the customer experience from the first time they engage with your brand to the last time they purchase and after that.”Erik Huberman, the Founder, and CEO of HawkeMedia, the fastest growing marketing consultancy in the United States, appears on this episode of Be Customer Led with Bill Staikos. Hawke Media began operations in 2014 and has seen its valuation rise to $75 million while expanding from seven to more than 150 workers. Among the many accolades bestowed to Hawke Media include spots on the Inc. 5000's "Fastest Growing Companies" list for 2017, the "50 Best Workplaces in Southern California" list from Fortune and Forbes' "Content Marketing Companies to Check Out in 2018" list. In today's episode, Erik discusses the underpinnings of marketing and the future of the field as a whole. [01:00] Erik's Journey – Erik discusses the distinguishing characteristics of his career while recounting his path to this point. [03:34] The Hawke Method – Erik explains the impetus behind the writing of his book.[06:27] Three Pillars - Erik outlines how he works with and advises customers by referencing the three pillars outlined in his book: awareness, nurture, and trust.[16:49] Social Media – Erik addresses the impact of social media on marketing and how social media has altered the nature of trust.[21:23] The Future - Erik expresses his predictions for the future of marketing over the next few years.[2437] Impact on CX - Erik outlines the effect of marketing on the customer experience, specifically how the three pillars described would affect the customer experience.[25.35] Inspiration – Erik shares the sources from which he draws his inspiration.Resources:Connect with Erik:LinkedIn: linkedin.com/in/erikhuberman/Mentioned in the episode:The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar:goodreads.com/en/book/show/60087797-the-hawke-method