In an increasing number of firms, we see CX supporting the organization’s marketing efforts. Today’s guest of Be Customer Led is Christy Dempster, who works for Roche as a senior international marketing manager - customer experience and analytics lead, global customer experience. Roche is a global leader in pharmaceuticals and diagnostics, aiming to advance science and ultimately enhance people’s lives. Christy is one of the finalists for the CX Leader of the Year in 2021. Throughout today’s podcast, Christy  widely describes the relationship between customer experience and marketing and the opportunities that open up from collaborations between these two fields.[01:32] Christy’s Story – Christy’s career includes some non-traditional twists and transitions through multiple industries. She shares with us her background and how the journey she has nurtured her knowledge and her perspective on CX. [05:56] Christy’s Role at Roche – Christy recounts her role at Roche, what intrigued her to the position, and the impact she contributes to creating.[11:09] CX Analytics – Christy explores how far the discipline of CX has come in terms of pure analytics and how it will significantly impact the consumer level. [17:06] CX and Marketing – Christy emphasizes the importance of integrating customer experience and marketing to create better outcomes for customers. [24:17] Inspiration – Christy talks about the things that motivate her the most.Resources:Connect with Christy: LinkedIn: linkedin.com/in/christydempster/Mentioned in the episode:Clare Muscutt Helps Us Understand CX Community Building for WiCX: becustomerled.com/captivate-podcast/clare-muscutt-helps-us-understand-cx-community-building-for-wicx/