“If we're gonna move to something like AR, we want it to do something new and something different, something that we couldn't do before.”This week on Be Customer Led with Bill Staikos, we have an in-depth interview with Brad Quinton, an entrepreneur, and researcher who has consistently pushed the technological frontier. Brad is the CEO and CTO of Singulos Research, Inc, which focuses on developing cutting-edge software and intellectual property (IP) to enable Deep Learning-based solutions for Augmented and Mixed Reality applications. Throughout the episode, we discuss Brad's previous work and his perspectives on various aspects of augmented reality, particularly regarding how AR Advances may alter experiences. [01:24] The Journey - Brad recounts some distinguishing aspects of his profession.[04:32] Singulos Research Inc. – Brad mentions the problem he was attempting to remedy in the world that prompted him to create this firm and how he chose the names, Singulos and Perceptus. [07:38] Definitions – Brad discusses the distinctions between augmented reality, virtual reality, and mixed reality. [09:58] Perceptus Platform – Brad outlines the distinguishing characteristics of the Perceptus Platform and some of the use cases that personally thrill him the most.[14:44] AR Technology - Brad mentions when he anticipates that augmented reality (AR) technology will be widely available and how he believes people would react to such a change. [22.39] Consumer Demand - Brad explores whether consumer demand drives technological innovation or whether technological innovation drives consumer demand. [25:04] Privacy – Brad comprehensively analyzes data security versus privacy. [30:42] Inspiration – Brad describes the business executives he admires and the sources of his inspiration.Resources:LinkedIn: linkedin.com/in/brad-quinton-489a423/?originalSubdomain=caWebsite: singulosresearch.com/Mentioned in the episode:What if AR could see: perceptusai.com/