“In essence, we identified an asset that was completely overlooked but can drive very smart insights.”Technical content is something that often goes unnoticed by many organizations but is able to deliver immense value when used correctly. This week on Be Customer Led with Bill Staikos, we have a deep conversation with an expert in strategic product content, Gal Oron. Gal is the CEO of Zoomin, a firm that helps businesses improve customer experience by utilizing the power of product content. Throughout the episode, we dive into why content is important and how it can be a valuable asset to businesses.[01:14] Gal’s Story – The story of how Gal transitioned from a military career as a pilot to starting his own company and the problems Zoomin is solving for its clients.[05:30] Business Journey – How Zoomin’s business and its services have evolved over the last few years.[08:44] Content Consumption – We take a deep dive into how different companies use technical content for their internal operations and building communities.[12:38] Content as an Asset – The value technical content adds to a business and why businesses should view technical content as a strategic asset.[15:24] Content & CX – How content influences the customer experience and what Zoomin offers to its clients to help them identify and resolve points of friction.[20:05] Content & Policy – How content can give insight into how a company’s policies are influencing its employees and customers.[26:26] CX Community – Gal talks about the community his company created for CX people and how it’s been growing.[29:38] The Future – Gal’s thoughts on how the utilization of technical content as a strategic asset may evolve in the coming years.[34:45] Inspiration – We ask Gal where he gets inspiration for success in his personal and professional life.ResourcesConnect with GalWebsite: www.zoominsoftware.comLinkedIn: linkedin.com/in/gal-oron-6857902FLOURISH Community: www.zoominsoftware.com/flourish