Often when launching a new company or business, we are looking for a map that will guide us from seed to conception. On my journey, I looked for any source that would help me on my path. Some strategies worked, but many of them did not. Looking back, I have to think of how helpful it would have been if someone would have been able to provide a map or guideline that spoke to my specific needs. A plan that lays out the process, framework, and proper sequencing of events that will reap the most significant benefits.  To dive deeper into launching a start-up, I’ve brought on serial entrepreneur, advisor, and author Jon Warner. Five-time company CEO, Jon Warner is a widely respected entrepreneurship expert and mentor having founded and led 3 start-ups. Jon is a noted speaker at businesses, colleges, and conferences across the world. He also lectures on entrepreneurship at both undergraduate and MBA levels. Jon is also a prolific author, having published 40 books, all concerning business, management, leadership, entrepreneurship, and innovation. To find out how the vital steps to launching a successful start-up, download this episode now. THE CURIOSITY WARRIOR "No plan survives first contact with the customer." - Jon Warner Highlights - The necessary framework for a start-up company.  The concept of a lean start-up created by Toyota.  Put customer needs before your needs.  Execute every plan in the proper sequence.  Structure and schedule your day by keeping the end in mind.  Understand the difference between customer discovery and customer research.  Make sure that you always distinguish yourself from the competition.  Guest Contact - Jon's Website Jon's Twitter Jon's Book: Slam: Build your startup idea or early stage business with the Startup Launch Assistance Map Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Mentions - Steve Blank Book: Four Steps to the Epiphany Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn