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#30 - What is Professional Branding? (And What It Isn't)

#30 - What is Professional Branding? (And What It Isn't)

FromThe Career Rx Podcast for Doctors


#30 - What is Professional Branding? (And What It Isn't)

FromThe Career Rx Podcast for Doctors

ratings:
Length:
22 minutes
Released:
Aug 11, 2020
Format:
Podcast episode

Description

Hey there, in this episode of The Career Rx, we're going to talk about professional branding. Specifically, we’re going to talk about what a professional brand is, what it isn’t, and why you should have a great professional branding strategy.  Get the show notes and links on my website.The term ‘professional branding’ is everywhere these days, but there are lots of misconceptions about what this actually means.  Here are some questions I’m often asked: What is professional branding?  Why do you need a professional brand? How does professional branding help your career? What are the benefits of my professional brand to my colleagues or employer?  In This Episode of The Career Rx We’ll Discuss:What professional branding really is (hint: not a logo or a slogan)The benefits of a strong professional brand strategy Misconceptions about professional brandsMy upcoming series on branding, and how you can get involved!*Also, get access to my FREE WEBINAR training on the basics of professional branding!Support the show
Released:
Aug 11, 2020
Format:
Podcast episode

Titles in the series (100)

You know you're not alone. Many doctors are frustrated by bureaucracy, stagnation, and burnout. If you're stuck on a career treadmill and your hard work isn't getting you the results you deserve, you need The Career Rx! This podcast is about modern business, branding, social media, and digital platforms to help physicians advance their careers. Grow your practice, build a successful physician side gig, achieve academic promotion, become a physician entrepreneur, and even transition to a nonclinical career. From the author of The Social Prescription (social media for doctors) and the creator of The Rx Series (business, public speaking, professional branding, and digital marketing for doctors), this podcast will help you do more of the work you love (and less of what you don't) by teaching you both timeless and modern career strategies that you don't learn in medical school. Finally, enjoy career success on your own terms with The Career Prescription podcast for doctors and other healthcare leaders.