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S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu

S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu

FromBetter: The Brand Designer Podcast


S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu

FromBetter: The Brand Designer Podcast

ratings:
Length:
72 minutes
Released:
Jun 13, 2023
Format:
Podcast episode

Description

N. Chloé Nwangwu is the Brand Scientist, a brand visibility and Digital Diplomacy (like actual diplomacy!) advisor who unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider the old Thanos snap treatment. In this episode Jen interviews N. Chloé about how brand practitioners can be on the lookout for blindspots in brands and bias.Guest Information:Guest Name: N. Chloé NwangwuGuest Business Name: NobiWorksGuest Website: nobiworks.com/Guest Instagram: @nobiworksGuest Linkedin: www.linkedin.com/company/nobiworks/Links Mentioned:Niching & Stakeholder Spectrum Blog Post from NobiWorksSNIFF TestHBR underrepresentation articleInbox Question:“How we can all be working towards making a better impact to help reshape the industry?” - Kate CarmanConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Released:
Jun 13, 2023
Format:
Podcast episode

Titles in the series (100)

Better: The Brand Designer Podcast was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos between designer friends could potentially help other designers, we realized a podcast was only natural!Better: The Brand Designer Podcast was created by Giselle Field of Wander Design Co. and Jen Davis from Hello June Creative, who met in a designer's Facebook group in 2019 and became quick design biz buddies. Grievously, Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day - each and every episode that we record is dedicated to her legacy and her vision for this podcast.In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.