13 min listen
194 | What Is Price Segmentation? (Modern Brand Example)
194 | What Is Price Segmentation? (Modern Brand Example)
ratings:
Length:
8 minutes
Released:
Feb 18, 2022
Format:
Podcast episode
Description
Learn what price segmentation is and how brands use it to appeal to different market segments.
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this episode, you’ll know what price segmentation is how how to use it with a modern price segmentation example.
First, we’ll answer the question “What is price segmentation?” so you can understand how brands charge different market segments different prices for the same or similar products or services.
Next we’ll take a look at an example of price segmentation with Adobe and how the offer students discounted pricing as a stepping stone to their full pricing structure.
We’ll also take a look at value based pricing typically used in the creative services industry where agencies charge clients based on the value of the work to specific clients.
Next, you’ll discover how to develop a proce segmentation strategy for your own brand with this step-by-step process.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this episode, you’ll know what price segmentation is how how to use it with a modern price segmentation example.
First, we’ll answer the question “What is price segmentation?” so you can understand how brands charge different market segments different prices for the same or similar products or services.
Next we’ll take a look at an example of price segmentation with Adobe and how the offer students discounted pricing as a stepping stone to their full pricing structure.
We’ll also take a look at value based pricing typically used in the creative services industry where agencies charge clients based on the value of the work to specific clients.
Next, you’ll discover how to develop a proce segmentation strategy for your own brand with this step-by-step process.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Released:
Feb 18, 2022
Format:
Podcast episode
Titles in the series (100)
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