Fernando Machado is the Global CMO of Burger King. His marketing team is one of the most creatively awarded teams in recent years. And that's all you need to know. I recorded this interview with a brand new microphone but I didn't edit it much. I want you to hear a chat between someone at the peak of his game and a beginner. Yes, the beginner is me. Although, the way Fernando talks, he seems to have a wonderful beginner's mind. 

We discuss:
- Making the Super Bowl decision
- What January for a CMO feels like
- How marketing works at Burger King
-  Working with agencies

You can find Fernando at https://twitter.com/fer_machado123

 
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