Content marketing comes in many forms, so how do you go about deciding which type of content may be most appropriate or effective for your business? What are the considerations you should keep in mind when deciding where to direct your budget, time, energy, and focus? That's what you'll discover in this episode. My guest, Benjamin Shapiro, is the host of the MarTech Podcast & Voices of Search Podcast. Focused on brand development & growth marketing strategy consulting. https://benjshap.com MarTech Podcast: https://martechpod.com Voices of Search Podcast: https://www.voicesofsearch.com   If you want to schedule a call to see how we can help your local business or agency, visit https://alliebloydmedia.com/local-call ________________ Get 3 FREE Text Campaigns: https://alliebloyd.com/sms ________________ Join My FREE Facebook Group: https://facebook.com/groups/remodel.your.marketing _______________ Get my Facebook ads ultimate jumpstart pack for FREE: https://alliebloyd.com/jumpstart