59 min listen
S5E12 - Career Shifts, Marketing for Success, and the Power of Persuasion, with Karen Tibbals
FromHuman Capital Innovations (HCI) Podcast, with Jonathan H. Westover, PhD
S5E12 - Career Shifts, Marketing for Success, and the Power of Persuasion, with Karen Tibbals
FromHuman Capital Innovations (HCI) Podcast, with Jonathan H. Westover, PhD
ratings:
Length:
31 minutes
Released:
Jul 27, 2020
Format:
Podcast episode
Description
In this HCI Podcast episode, Dr. Westover talks with Karen Tibbals about career shifts, marketing for leadership and business success, and the power of persuasion. See the video here: https://youtu.be/2qRn_4vSc34.
Karen Tibbals (https://www.linkedin.com/in/karen-tibbals-5b76a72/) has been an executive in the area of market research and strategy with stints at Ogilvy, Ipsos, Novartis and Merck. Since starting in pharmaceuticals, she was responsible for many product launches. She took a detour for a degree in Religion from Earlham School of Religion. She was so excited about what she learned that it totally changed how she thought about marketing! To capture these thoughts, she wrote her first book, which is about how these theories apply to marketing and marketing research. Now, she has written a second book for a more general audience, Persuade, Don’t Preach and is at work on her next book applying these theories to business life.
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Learn more about your ad choices. Visit megaphone.fm/adchoices
Karen Tibbals (https://www.linkedin.com/in/karen-tibbals-5b76a72/) has been an executive in the area of market research and strategy with stints at Ogilvy, Ipsos, Novartis and Merck. Since starting in pharmaceuticals, she was responsible for many product launches. She took a detour for a degree in Religion from Earlham School of Religion. She was so excited about what she learned that it totally changed how she thought about marketing! To capture these thoughts, she wrote her first book, which is about how these theories apply to marketing and marketing research. Now, she has written a second book for a more general audience, Persuade, Don’t Preach and is at work on her next book applying these theories to business life.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jul 27, 2020
Format:
Podcast episode
Titles in the series (100)
S1E8 - Creative Ways To Boost Employee Morale And Engagement: Employee morale is more important than you may think because it has a direct impact on productivity and profitability. When employee morale is high, employees are happier, more engaged and the quality of work produced increases significantly which allow companies to be more profitable. In this HCI Podcast episode, Dr. Westover explores these topics and provides some ideas for how to boost employee morale and engagement. by Human Capital Innovations (HCI) Podcast, with Jonathan H. Westover, PhD